Here is a PDF version of my final draft. The PDF contains captions for the photos, and is formatted exactly how I want it. Unfortunately the hyperlinks don't work in that form, so here is a google docs version in which the hyperlinks work.
Below is my self-evaluation of the purpose of my public argument. My opinions are added in blue:
1. Mark with an "x" where you feel your target audience currently stands on the issue (before reading/watching/hearing your argument) below:
←-----------------------------x----------------------|--------------------------------------------------------->
Strongly Totally neutral Strongly
agree disagree
2. Now mark with an "x" where you feel your target audience should be (after they've read/watched/heard your argument) below:
←----------x-----------------------------------------|--------------------------------------------------------->
Strongly Totally neutral Strongly
agree disagree
3. Check one (and only one) of the argument types below for your public argument:
_______ My public argument establishes an original pro position on an issue of debate.
_______ My public argument establishes an original con position on an issue of debate.
_______ My public argument clarifies the causes for a problem that is being debated.
___x___ My public argument proposes a solution for a problem that is being debated.
_______ My public argument positively evaluate a specific solution or policy under debate (and clearly identifies the idea I'm supporting).
_______ My public argument openly refutes a specific solution or policy under debate (and clearly identifies the idea I'm refuting).
Although my argument contains multiple elements, its main goal is to convince the climbing community to join together with the San Carlos Apache in the fight to protect Oak Flat
4. Briefly explain how your public argument doesn’t simply restate information from other sources, but provides original context and insight into the situation:
There is almost no public discourse or meaningful action within the climbing community to protect Oak Flat. My article is original because of the audience that it addresses. I use information from other sources to explain the issue, but my argument that the climbing community needs to join in the fight to protect Oak Flat is original.
5. Identify the specific rhetorical appeals you believe you've employed n your public argument below:
Ethical or credibility-establishing appeals
__x_ Telling personal stories that establish a credible point-of-view
___x_ Referring to credible sources (established journalism, credentialed experts, etc.) (only through hyperlinking)
__x__ Employing carefully chosen key words or phrases that demonstrate you are credible (proper terminology, strong but clear vocabulary, etc.)
__x__ Adopting a tone that is inviting and trustworthy rather than distancing or alienating
___x_ Arranging visual elements properly (not employing watermarked images, cropping images carefully, avoiding sloppy presentation)
_____ Establishing your own public image in an inviting way (using an appropriate images of yourself, if you appear on camera dressing in a warm or friendly or professional manner, appearing against a background that’s welcoming or credibility-establishing)
_____ Sharing any personal expertise you may possess about the subject (your identity as a student in your discipline affords you some authority here)
_____ Openly acknowledging counterarguments and refuting them intelligently
_x___ Appealing openly to the values and beliefs shared by the audience (remember that the website/platform/YouTube channel your argument is designed for helps determine the kind of audience who will encounter your piece)
__x__ Other: I gain credibility with the climbers through use of climbing lingo ("sport and trad lines" "pocket lover's paradise" "weekend warriors"). In my experience the climbing community is a very tribal group, and they are more likely to trust what I have to say if I'm speaking their language.
Emotional appeals
____ Telling personal stories that create an appropriate emotional impact for the debate
___x_ Telling emotionally compelling narratives drawn from history and/or the current culture
____ Employing the repetition of key words or phrases that create an appropriate emotional impact
_____ Employing an appropriate level of formality for the subject matter (through appearance, formatting, style of language, etc.)
_____ Appropriate use of humor for subject matter, platform/website, audience
__x__ Use of “shocking” statistics in order to underline a specific point
__x__ Use of imagery to create an appropriate emotional impact for the debate
__x__ Employing an attractive color palette that sets an appropriate emotional tone (no clashing or ‘ugly’ colors, no overuse of too many variant colors, etc.)
_____ Use of music to create an appropriate emotional impact for the debate
_____ Use of sound effects to create an appropriate emotional impact for the debate
_x__ Employing an engaging and appropriate tone of voice for the debate
_____ Other: My main rhetorical appeal is emotional. I really want to make the readers feel the importance of the area, both as a climbing area and a sacred site for the San Carlos. I try to do this through vivid descriptions of the beauty of area and historical evidence of the continued destruction of San Carlos Apache sacred sites. The photos that I chose to incorporate are intended to elicit and emotional response: The one of climbing shows how incredible the area is, and the one of the protest is an emotionally charged image.
The pull-quote that I included is also part of my emotional rhetoric.
Logical or rational appeals
____ Using historical records from credible sources in order to establish precedents, trends, or patterns
_____ Using statistics from credible sources in order to establish precedents, trends, or patterns
_____ Using interviews from stakeholders that help affirm your stance or position
_____ Using expert opinions that help affirm your stance or position
__x__ Effective organization of elements, images, text, etc.
_____ Clear transitions between different sections of the argument (by using title cards, interstitial music, voiceover, etc.)
____ Crafted sequencing of images/text/content in order to make linear arguments
___x_ Intentional emphasis on specific images/text/content in order to strengthen argument
_____ Careful design of size/color relationships between objects to effectively direct the viewer’s attention/gaze (for visual arguments)
_____ Other:
6. Below, provide us with working hyperlinks to THREE good examples of the genre you've chosen to write in. These examples can come from Blog Post 11.3 or they can be new examples. But they should all come from the same specific website/platform and should demonstrate the conventions for your piece:
Example 1
Example 2
Example 3
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| Webb, Michaela "That way!" 2015 |
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